The Price is Right: A Colorful History of Game Show Iconography

Since its debut in 1973, 'The Price is Right' has become an American television institution synonymous with exciting game shows, fabulous prizes, and the iconic phrase 'Come on down!' However, beyond the bright lights and energetic atmosphere lies a rich history of logo evolution that mirrors the show's own transformation over nearly five decades.

In this article, we'll take a journey through some of the most memorable logos associated with CBS's long-running staple series. From classic rainbow-colored graphics to more recent reiterations featuring sleek black backgrounds, each iteration has played an integral role in solidifying 'The Price' as one of television's most recognizable brands.

### Rainbow Logos

The earliest and perhaps most iconic logo style for 'The Price is Right' dates back to its 1973 premiere. Characterized by bold lettering set against a vibrant rainbow background, these classic logos quickly became synonymous with the show itself. Featuring either all uppercase or mixed-case typography depending on production era, each variant features an unmistakable color scheme that evokes nostalgia in audiences old and young alike.

#### Color Letter Logos

Within this broader category are several sub-styles featuring individual letters from 'The Price is Right' title written out using corresponding colors:

* Red 'P' Logo: This early variation uses a bright red hue for the first letter, while remaining elements of blue, green, and yellow remain consistent with later iterations.

* Blue 'R' Logo: In this version, the second 'R' is rendered in skyblue instead of its usual royal blue tone used throughout other rainbow logos.

### Black Background Logos

As television graphics technology advanced during the 1990s and beyond, 'The Price is Right' underwent a significant visual overhaul. Gone were the bright colors of yesteryear; in their place came sleek black backgrounds upon which bold white or silver lettering was emblazoned.

#### White Background Logows

Later still did we see another iteration where all previous color schemes gave way to stark simplicity - with just one exception: The show's iconic logo now appeared on a pure white canvas, creating an interesting visual contrast against its dark surroundings.

Price is right logos